How To Promote a Conference In An Environmentally Friendly Way
When organising a conference, there are a number of factors that the coordinators and hosts, as well as other influential team members, should consider to ensure it runs to schedule and delivers quality content. One way to stand out is to promote a conference in an eco-friendly way.
One sign of a surefire conference hit is the amount of people who fill the auditorium, and the highest figures can only be obtained through effective promotion of the event.
In years gone by, producing glossy brochures and other paper-based materials was the only way to secure interest through posting them to potential clients. Fortunately this environmentally harmful technique is no longer necessary due to technological innovations.
So how can you advertise successfully without your green rating taking a hit?
Here’s a guide to the best form of environmentally friendly promotional activities, covering a variety of effective, and importantly, green ways to get your message out there.
Online platforms such as Twitter and LinkedIn continue to be popular in the business world to both stay in touch with colleagues as well as network to create potential partnerships. Ensuring that your company, as well as the conference itself, has dedicated pages on the sites most relevant to your industry allows the conference to be promoted in real-time around the world to possible attendees.
When participants actually arrive to the venue and during the session itself, it’s a good idea to have a specific hashtag that identifies tweets to other people attending the conference to ensure ideas are shared and special moments captured.
Similarly, a LinkedIn group can be a fantastic resource for promoting issues and concepts raised in the conference, and can be used as a document for attendees and other interested parties to refer to.
Of course, another advantage of using the internet in this way to promote your conference is that it’s entirely paperless – doing away for the need for lecture notes and other relative documents to be printed. Upload videos of speakers to the platforms to entice people to sign up without negatively affecting the environment.
Technology is an important aspect of today’s business practice, and many conference goers will be equipped with the latest mobile devices to ensure they stay tuned in to the latest developments at the event as well as in the office. Take advantage of these technology-laden individuals by communicating via live stream, text message or other similar formats as much as possible.
This could be to provide updates to lecture times, as well as directions to the site and other useful information. This can save wasting paper printing agendas and directions, and instead is a cost-effective, timely and green way to stay in touch with participants.
In addition to this, consider the benefits of environmentally friendly promotional products as a way to market and promote the conference in the offline world too.
Giving your guests a bag in which to store their laptops and other belongings is both a practical and effective form of advertising, and something for attendees to remember the event by. Wherever they take the bag, your event will be on display, as they’re likely to reuse it after the conference has finished too – meaning you can begin to source business for next year’s event as soon as the current conference finishes.
This promotes your conference as an event to attend when seen on a bag that the top executives in a company are wearing, as well as avoiding the need for paper wallets or plastic bags and other potentially environmentally damaging products.
Following these simple tips could be an effective way to actively promote a conference in a professional and eco-friendly way, and make your event a success.